By Robert Morrissey
Advertisement photos are powerful, expertly lit pictures that command the audience realization and converse anything concerning the services or products that grabs and holds the audience awareness. during this publication, Robert Morrissey introduces reader to the instruments of the exchange. Readers will the right way to select and place lighting fixtures for a wide selection of jobs - from huge items like autos to small, extra complex items like jewelry. With the fundamentals coated, the consultant is dedicated to the creation of over forty photos, made for actual assignments.
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Additional info for Commercial Photographer's Master Lighting Guide: Food, Architectural Interiors, Clothing, Jewelry, More
There is at the table contact point. it disperses upward. More light a dark shadow where the ball However, more light is cast is cast off the set, and less meets the tabletop, creating a on the set and the volleyball, light hits the ball. There is less deﬁned area of contact. This and the apparent dimension is detail in the ribs of the ball on creates a feeling of depth and minimized. one side and a shadow at the With the strobe positioned With this setup, the ball’s dimension. Note: The vol- table contact point.
Two panels are parallel to the set. The right-hand strobe is in the lower left of the panel, at the P3 position. The left-hand strobe is in the upper left (P2) position. Both lights are powered equally. Two panels are parallel to the set. The right-hand strobe is in the lower right of the panel, at the P5 position. The left-hand strobe is in the upper right (P4) position. Both lights are powered equally. Panels 37 Two panels are parallel to the Two panels are in the front Two panels are in the front set.
A sheet of Formica was used as a backdrop. Two A-clamps were used to secure the backdrop to two studio stands placed behind the set. The subject, a volleyball, is represented by a gray sphere on the tabletop. The camera was positioned at the front of the set. The camera illustrations show the various shooting angles that can be used with the set. This setup was used to photograph the volleyball pictured throughout this chapter. 32 Part 2: Using Light Modifiers The panel is on the right side, The panel is on the right side, The panel is on the right side, parallel to the set.