Download Building Communities. Social Networking for Academic by Denise Garofalo PDF

By Denise Garofalo

Social media is right here to stick. a powerful social media crusade promises educational libraries with a way to exhibit library assets, spotlight content material and occasions, and allure scholars to pattern what the library has to supply. development groups is a instruction manual to enforce social media applied sciences for tutorial libraries. it's a advisor to making plans and enforcing a winning social media crusade and comparing its effect. This identify covers: the start of social networking within the educational context; the way to enforce use of social media applied sciences; and comparing their use. the ultimate part considers the longer term and asks: 'What's next?'

  • Provides details on the way to plan, combine, and check using social media in educational libraries
  • Gives examples at the top social media applied sciences to enforce in educational libraries
  • Discusses the talents and data required within the educational library to release a profitable social media campaign

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Extra info for Building Communities. Social Networking for Academic Libraries

Example text

Social media efforts are no exception to this rule. A library embarking on the social media planning process should consider these basic questions. ƒ What are you trying to achieve? What are your goals and purpose? ƒ What specifically do you want to do? What social media channels will you use? ƒ Who is your target audience? Who do you want to reach and engage? ƒ Who will manage and maintain the library’s social media presence? How will resources be allocated or reallocated to support social media efforts?

Library staff already know that public relations is important, but most do not see the benefit of social media participation for the library. Social media can be seen as a frill, or a time-waster, whereas communications/ public relations are generally perceived as vital functions in helping demonstrate the value of the library. Library A also suggests that libraries considering social media technologies should establish clear guidelines about who can post content, what content is and is not acceptable, and what tone to use, in order to ensure a brand-consistent approach.

It is essential to remember that social networking is not about technology but is rather about building relationships. Through social media networking the academic library can foster these relationships into a community. Subsequently 23 Building Communities the library can reach out and present information to the community, which can respond in turn, giving the library the opportunity to listen. Provide thoughtful comments, promote links to news and events, and be personable. Ask questions of the community to foster engagement and nurture a sense of belonging.

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