Download Blog Rules: A Business Guide to Managing Policy, Public by Nancy Flynn PDF

By Nancy Flynn

"From the hundreds of thousands of individuals with a conviction or reason they are wanting to percentage with like-minded readers, to the millions of companies searching for a better and trustworthy solution to construct trust-based relationships with their clients, it is no ask yourself that an staggering 80,000 new net logs - or "blogs" - are showing day-by-day. regrettably, this contains staff who could display private corporation details, or even reputable company blogs which can in all probability misrepresent corporation funds. each person, it sort of feels, is running a blog, and any association that fails to use this intriguing new platform, whereas additionally holding itself from felony liabilities in addition to severe or defamatory comments, is certain to endure the implications. "Blog ideas" is a best-practices advisor to developing the blog-related regulations and techniques your online business wishes. you are going to the way to: legally and ethically control staff' own blogs that point out the corporate; shield exchange secrets and techniques and different proprietary info; deal with the felony and company publicity linked to company blogs; reply speedily and successfully to weblog attacks opposed to the corporate - and masses extra. The booklet is helping you regulate your message and your model, exhibiting you ways to coach and familiarize your individuals with the principles you may have confirmed, and the way to guard your attractiveness from either inner and exterior resources. that includes secrets and techniques, concepts, and good fortune tales from real-life businesses, together with IBM and Stonyfield Farms, "Blog principles" is the single advisor you want to make sure that your company is helped and never hindered through this progressive tool."

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Additional resources for Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Sample text

To ‘‘warm up’’ the image of the CEO, establishing the fact that the CEO is friendly and approachable—a ‘‘regular’’ person speaking in a ‘‘regular’’ voice. A word of caution, however. 4 The CEO, like any employee-blogger, also must be prepared to manage and respond to all the reader comments and e-mail messages that a high-traffic blog (or even a less-well-read blog) generates. 4. To enhance communications with customers and prospects by creating a vehicle for two-way communications via writers’ posts and readers’ comments.

They may worry that employees will discuss business matters without the knowledge or oversight of management. ’’3 In addition to worrying about employees’ blog posts, employers should be concerned about the potential for disaster when customers and other third parties log on to company blogs and post comments that infringe on copyrights, are defamatory, or otherwise pose risks. Consider some of the legal risks facing employers who operate business blogs: • Once you begin accepting commentary from customers and other third parties on your business blog, your organization could be deemed a publisher if you edit the submission.

Address usage, content, language, online etiquette (or ‘‘netiquette’’), confidentiality, copyright, defamation, business use, personal use, monitoring, discipline, and other important issues.

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