Download Beyond book sales : the complete guide to raising real money by Susan Dowd PDF

By Susan Dowd

Like library clients, library donors hail from all walks of lifestyles. whatever the scope or complexity of library fundraising, winning efforts are continuously approximately forging and strengthening relationships with the diversity of stakeholders during the neighborhood. Dowd and her crew from Library thoughts, a consulting workforce of the buddies of St. Paul Public Library, percentage confirmed suggestions that experience introduced in additional than $1 million every year. Believing that non-public fundraising is a traditional for libraries huge and small, they begin with 12 proof approximately library fundraising and concentrate on actions with the top go back. suggestions and lines comprise:

  • The reward pyramid version for constructing the tradition of giving that results in immense gifts
  • Overcoming fears of sponsorship and embracing cause-related marketing
  • Pitching the ideal charitable gift
  • Confronting universal fears of asking for significant gifts
  • The execs and cons of club programs

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Extra resources for Beyond book sales : the complete guide to raising real money for your library

Sample text

Grant writing is sometimes a one-time activity. A library may submit a grant application and receive a check for a specific purpose, such as purchasing materials or equipment. While these are valuable and proven methods of raising money, the most important point to remember is that effective fund-raising is about much more than one-time efforts. It’s about people and building relationships. What qualities characterize a strong relationship? Respect, trust, and communication are central to any meaningful relationship.

Our century has witnessed individuals and organizations whose philanthropy toward libraries equals, and even exceeds, Andrew Carnegie’s. Bill and Melinda Gates and their Foundation is the most obvious example. Their contributions to libraries and learning in this country and abroad continue to make a huge difference in the capacity of libraries to serve their communities and, ultimately, to the quality of life in those communities. The Gates Foundation’s website states: Libraries are safe, central spaces.

Csp. Nasaw, David. 2006. Andrew Carnegie, Penguin. v. ” 4 Twelve Must-Know Facts about Library Fund-Raising Library fund-raising is a dynamic activity. It’s about effort, energy, and results. The essence of library fund-raising is captured in the “Twelve Must-Know Facts” below. These will give you a snapshot of where your fund-raising energy should be applied in order to see maximum results. Fact 1: Effective Fund-Raising Is about Relationships First, Money Second “Fund-raising” is any organized activity that’s intended to raise money.

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